Breast cancer

(facts and figures)

Breast cancer is a malignant tumour that develops in the cells of the breasts.

The disease mainly affects women, but there are rare cases of breast cancer in men as well.

Breast cancer is the most common malignant tumour in women in the world, accounting for 1/3 of all newly discovered cancer cases.*

In 2020, 2.3 million women worldwide were diagnosed with breast cancer.*

One in nine women in Latvia is at risk of breast cancer.**

In Latvia, about 1200 women get breast cancer every year, and it is one of the most common causes of premature death in women over the age of 35.**

*Source: Data from the World Health Organization (WHO) and the Centre for Disease Prevention and Control (CDPC) of Latvia.

When diagnosed early, breast cancer responds well to treatment.

Protect yourself – check it out


When detecting breast cancer at an early stage, it can be successfully cured in 90% of cases, while maintaining the mammary gland and quality of life.

Visit your gynaecologist at least once a year, and entrust your doctor with a breast examination. Perform a self-examination every month, carefully looking at your breasts and palpating them.

If you notice anything suspicious, sign up for a doctor’s visit without delay. The key is not to be afraid and act decisively, as breast cancer, if detected early, can be completely cured.


(rehabilitation assistance to women affected by breast cancer)

In October, Breast Cancer Awareness Month is celebrated in many parts of the world. If you want to get involved and help women who have been confirmed with this diagnosis, I sincerely invite you to participate with any amount of donation to cancer charities.

In the exhibition

All funds donated at the exhibition will be forwarded to the Pink Train Charity Foundation (Latvia), which provides free of charge psychotherapist consultations and physiotherapy classes for women affected by breast cancer. Each year, the Foundation helps about 250 women who have already managed the main task – have won the physical fight against the disease, to recover and to fully return to life.

When purchasing MÁDARA skincare

From 24 September to 24 October, 10% of the online sales of the Paula’s favourite MÁDARA products at will be donated to cancer charities to provide free of charge psychotherapy and physiotherapy sessions for women affected by breast cancer. Learn more here.